To generate value through digital technologies integration. This is Interattiva's vision.

The digitalization process that is taking place in the media market has been boosted by the entrance on the market of digital TV. Thanks to its high rate of penetration, digital TV attracts an extremely large number of users.

The diffusion of digital TV and its combination with similar technologies opens the way for new markets and allows firms to undertake new processes of development.

Digital media companies’ approach to the market is mainly based on the opportunities offered by interactivity, which can build a continuous dialogue with users, allowing to understand their needs, preferences and expectations.

This way, firms can actually know their targets and diversify their offer, activating strategies of acquisition and fidelization. The aim of the Customer Relationship Management (CRM) module is to help firms know their users, acquire them and win their loyalty. With the automation of the different phases, it becomes possible to create an offer suitable for the user.

It is only through an integrated system, based on the combination of technologies and the automation of marketing processes that Digital media can become the main tool for generating value.