We will cover all the different phases of the development process, starting from the bottom and going up to the surface.

Visiting a web site, sending an MMS, buying a product through interactive TV are now easy operations. This process has made a wide range of services available to a larger public, thanks to the integration of digital technologies.

It is important to remember that an easy-to-use interface is supported by a solid infrastructure. The most immediate association to illustrate this idea is the image of an iceberg. Although it is only possible to see the tip, it spreads itself deep underneath the surface at different levels.

The development process of Interattiva regards the entire iceberg.

In order to understand it completely, we must explore all its levels: from the base of the iceberg which is represented by the hardware infrastructure and the processes managing software, to the front end that runs all the CRM activities and the interactive applications, up to the graphic interface that corresponds to the tip of the iceberg.